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THE VISION & PURPOSE

The Sands of India

India has a rich fashion heritage but has mostly focused on producing Western clothing for global brands. Despite our craftsmanship, India lacks a globally recognized fashion brand. Sands of India aims to change that by blending traditional Indian crafts with modern styles, creating unique fusion fashion for discerning audiences worldwide.

Chairman & Co-Founder, Nera Globalstyle, ex-CEO Alliders

Raman Dutta

With 28 years in the industry, Raman has led AI Glocal Inc. as CEO and founded the Brand and Sourcing Leaders (BSL) association, connecting 400+ industry participants. His initiatives have earned recognition from the Textile Ministry, showcasing his dedication to promoting Indian products.

CEO & Co-Founder, Nera Globalstyle, ex-SVP Myntra

Neetu Jotwani

Neetu is highly experienced leader in lifestyle industry. Throughout her career she has collaborated with renowned brands occupying pivotal positions is organizations like Busana Apparel group( Indonesia), ABFRL , Levi’s Strauss and Myntra. With her compassion for the industry and giving the best to the consumer she will nurture “Sands of India”